Koli has many faces. To many, Koli is Finland’s most beautiful natural attraction. Koli provides a unique combination of internationally recognized natural and cultural attractions together with a broad range of quality tourist services in all seasons.

Finland has 156 scenic areas defined by governmental decree as of national importance. Of these, 27 of the most valued have been selected as "national landscapes". Koli is at the top of this list. Koli has a particularly powerful symbolic value, a generally recognized place in the nation’s culture, history, and nature.