Koli is not only a travel destination, but also an authentic countryside village with about 250 inhabitants near the border between Lieksa and Juuka. Koli is home to two sports clubs, hunting societies, Finland’s most beautiful village shop, a library, a day care centre, a local culture museum, a church, an optic fibre network, and the Koli school which educates children up to the ninth grade. Most Koli inhabitants make their living off tourism in some way, and all travellers, summer residents, and the artists at the Ryynänen residence enrich life in the village. Because tourism is such an important part of the community, Koli has developed value-based guidelines for the development of the region which contain important instructions for travellers, entrepreneurs, inhabitants, and the authorities.