
Mythical Finland lies steadfastly on one of the world’s oldest bedrocks in eastern Finland, around Lake Pielinen in North Karelia. Finland is renowned for its luck, character, nature, and life skills. We aim to show where it all comes from.

Why Mythical Finland?
The secrets of Finnishness are here. Just as the mythical Sampo from the Kalevala produced untold riches, its lost pieces can be found in our region. The Sampo is in our nature— in the land, the trees, the lakes, and the air. It is also in our culture— in our food, drinks, traditions, and the way we live. We are your guides to discovering these once-lost treasures. Experiencing Finnish luck, resilience, stories, and culture is no longer left to chance—it can be felt directly at their very source.

Discover
Mythical Finland is full of fascinating places. Some are waiting to be discovered, while others have already been found. Create your own route, but let us guide you to the very best destinations.
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There’s a shortcut to happiness
Why are Finns the happiest people in the world? The whole world wonders— but we don’t. Mythical Finland is full of Finnish primal energy, and that is where happiness resides. To reach it, all you need to do is pause. It’s a state where you no longer compare yourself to the rest of the world, but instead find meaning in your own. Your path to happiness is not predetermined. It’s the one you choose. Your shortcut. It may take you across rugged hills, along waters, through the emptiness of wilderness, into village nooks, from mouth to belly, from this world to the spiritual, from above to below, from cold to warmth, from light to darkness, and from moment to moment.


This is the realm of stories.
When you breathe the air here, you are breathing wisdom that has been preserved for millions of years. Everything sacred, mythical, and spiritual is magnified in this land. After all, the gods, witches, and spirits of Finnish mythology have also walked these lands.
A rebellion against excess
Mythical Finland offers the planet’s fastest connection to the universe. Our ancient land, long ruled by spirits and mythical beings, is a foundation for creativity, wisdom, and the art of living in harmony with nature and the world. It is a quiet rebellion against abundance. It does not fill your calendar, it empties it. It is not something to be thrown away, but memories that will always travel with you. It does not compete for your attention, but reminds you of what in life is truly worthy of it. Small things. Great things. Love. Care. Inspiration. All the good around you.
3%
That’s how much we want to reduce stress in the world.
78%
That’s how much we want to reduce social media use in our region.
The world’s leading platform for inspiration
We are a realm of stories, where everyone who travels here writes their own page. When you leave, you leave lighter, brighter, and richer in spirit. Inspired.
What does the world need for this? Now and forever.




